She would raid charity shops for items of clothing, which she would then sell at an upscaled price. One Chanel jacket that she purchased for $8 at a Goodwill store ended up being sold for $1,000. She would rope in friends to model vintage clothing for the tiny thumbnails on eBay, pictures that were well-lit and vaguely aspirational in comparison to the less fanciful photographs employed by other sellers, while she would regularly trawl the site for misspelled listings, assuming that someone selling an Eve Saint Laurent jacket would know little about the actual value of said items. Named after an old Betty Davis track, Nasty Gal was soon cultivating its own brand identity: vintage clothes for cool, unique young women. Amoruso spread the word on MySpace and subsequently Facebook, targeting consumers who had previously liked brand-appropriate fashion outlets like Nylon Magazine. Booted off eBay for promoting her own websites, Amoruso quickly moved her online store elsewhere, taking on employees and moving into an office in Los Angeles. Partnerships were struck with fashion and footwear brands, and the success of the brand caught the eye of venture capitalists who wished to invest. Over $49 million of equity came Nasty Gals way, and Amorusos reported $280 million net worth saw her land on Forbes Magazines list of Americas Richest Self-Made Women. Meanwhile, Amoruso was regularly cited as one of the key influencers in the Ban Bossy movement, which encouraged young women to annihilate the regressive definitions of the word, ones that tend to demean women who are assertive or ambitious. Amoruso was now talked about as if she were a girl-power hero and เสื้อยืดคู่รัก a role model for a generation of budding female entrepreneurs.
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